Mob Scene, A Connekkt Media Company

Hollywood powerhouse 'Mob Scene' was purchased by Vrushabha's creators, Connekkt Media

Sabari - PRO

The acquisition of Mob Scene, a Hollywood marketing firm known for developing groundbreaking ads for popular Hollywood blockbusters and franchises including Avatar, Dune, Fast & Furious, Kung Fu Panda, and Minions, has been announced by Connekkt Media, a prominent media and entertainment corporation in Asia. The calculated action strengthens Connekkt Media's standing as a major force in the entertainment sector worldwide. Mohanlal's Vrushabha and Dhanush's Ilaiyaraaja biopic are Connekkt Media's latest motion picture endeavors. (ads)

Since its founding almost twenty years ago, MobScene has gained a reputation for its creative and successful marketing techniques, which have influenced the success of well-known movies and television shows worldwide, such as Barbie, Jurassic World, Stranger Things, and The Last of Us. From critically acclaimed programs like The Marvelous Mrs. Maisel to family animations like Puss in Boots, the agency's experience covers a wide range of genres.

Tom Graine, CEO and co-founder of MobScene said he was thrilled about the combination. According to him, MobScene is embarking on an exciting new chapter with Connekkt Media, and their shared dedication to cutting-edge media technology and global storytelling will allow them to effortlessly mix the two and provide consumers with more emotionally charged ads.

The strategic significance of the transaction was emphasized by Varun Mathur, co-founder of Connekkt Media, who cited MobScene's standing as the industry leader in Hollywood marketing. According to him, this collaboration with MobScene enables them to incorporate their unmatched creative know-how into their international operations. "By working together, they will reach new and exciting markets and establish new benchmarks for excellence in entertainment marketing," he continued.

The deal, which was overseen by Gregory Bedrosian and Mohit Pareek of Drake Star, allows Connekkt Media to capitalize on Mob Scene's well-established Los Angeles presence and their proficiency in franchise-defining advertising. The action demonstrates Connekkt Media's dedication to innovation and its goal of expanding the parameters of entertainment marketing.